If you can read it, I’ve probably written it.
And that’s no empty claim. I have been a Creative in advertising for over 17 years and I've been fortunate to work on some of the world’s biggest (and smallest) brands. In that time, I’ve produced award-winning content for TV, radio, digital, print, experiential, editorial, ambient, social and created and written numerous brand tone of voice. I even wrote some rather interesting T&Cs way back when.
Traditional above the line, through the line, below, integrated, digital, social, experiential, direct, agencies that claim to do it all—and agencies that do do it all. I’ve worked at them all. And it's all helped make me a truly integrated creative with a multidisciplinary approach who loves ideas that solve actual business problems.
To be honest there aren't many things I haven't worked on, and I'm always willing to try something new.
What I've worked on
Along the way I’ve worked on automotive, bank accounts, the military, newspapers, credit cards, tourism, mouthwash, holidays, oil, alcohol, charity, tech, shampoo, laptops, nappy rash and thrush cream, motor sports, chocolate, mobile phones, travel, newspapers, heartburn tablets, telecoms tech and even diamonds. In addition to working on numerous pitches and new business wins.
To be honest there aren't many things I haven't worked on, and I'm always willing to try something new.
Who I've done it for
It's a long list and there's more if you ask: Three, Mercedes-Benz, COI, Land Rover, BMW, Skoda, PlayStation, Egg, ING, The Children's Society, Royal Mail, The Economist, The Guardian, The Observer, Ash, HSBC, B&Q, Tourism Ireland, The Times, Vodafone, Nokia, Bayer, De Beers, Royal Caribbean, Care for the Wild, Volkswagen, O2, Apple, Virgin Media, Fiat, Samsung, Peugeot, Citroen, Nivea, The Scotsman, Toshiba, BT, EE, Infiniti, Winsor & Newton, TV Licensing, GSK, Investec, Persil, Costa, The British Army, Barclays, First Direct, KitKat, Shell, Target, Johnnie Walker, UPS, BP, BAT, Vype, McDonalds, Nestle, Unilever, L’Oreal, Sanofi, Danone, Baileys, TUI, The Premier League, Budweiser, Braun, Red Bull, Google, Barbican, Apartment List, Vespa.
Where I've done it
A few of my favourite places I've worked: BBH NY, CHI, AIS, *Claydon Heeley, JWT, JWT NY, Apple, Stack, Cyclone/42, Wunderman, M&C Saatchi, Ogilvy, Analog Folk, Leagas Delaney, Y&R, VMLY&R** House of Greenland.