The Scotsman //

Louder //

The Louder campaign relaunched The Scotsman for a vibrant new Scotland by focussing on The Scotsman’s stock-in-trade: the power and beauty of the written word.

We commissioned a Scottish poet to capture the new spirit of Scotland in verse, and used his words as the inspiration for a one-minute film called ‘Louder’, narrated by David Tennant. Radio, outdoor and digital encouraged people to watch the film online, where they were only a click away from reading The Scotsman itself.