
Love Food //
Rennie want everyone to Love Food no matter how everyday or ‘experimental’ the ingredients. So we created collaboration with one of YouTube’s most highly-engaged cooking communities – SORTED food.
This web series invited the guys (Ben – the chef, Barry, Jamie and Mike) to embrace our Happy Eating challenge and create a number of new dishes from suggestions from their YouTube followers.
It was accompanied by an online and outdoor campaign, a recipe book and sampling activity with a few lucky participants even getting to meet the guys and have an unusual meal created in their honour.