Turning Nothing into somthing
Tech has become stale, reflecting the same tired designs year after year. Carl Pei, co-founder of OnePlus, wants to bring the passion back to technology and reintroduce the artistry, confidence, and craftsmanship that drew him to the industry years ago.
His answer? Nothing.
“His long-term vision?
A future where nothing stands between people and technology.”
We created Nothing’s Keynote address that both underscored the brand’s vision and thoughtfully explored the features and benefits of its first-ever mobile product – which we also revealed to the world for the very first time.
Apart from being the most hyped cellphone launch since the iPhone. 200,000 + pre-registers for devices and a record-breaking crowdfunding round which beat Nothing’s previous record-breaking crowdfunding round.