Decisions, Decisions //

Mercedes-Benz B2B //

A Busines-to-Business DM pack, this mailer was aimed at Business Fleet Managers who were also car enthusiasts. It targeted their business brains and the petrol head in them by focusing on the C-Class' green and fleet credentials, and its performance and styling.

Here comes the tricky bit... To do this we created a letter that reads three ways.

Reading the left-hand side of the letter bigs up the fleet credentials of the C-Class, reading the right-hand side of the letter appeals to the more emotional petrol head in our audience, and reading it conventionally shows how both these traits combine beautifully to make the C-Class the perfect car for fleet buyers. 

And the theme carried on through the brochure too…