Taking eSports to the next Level(s)

Red Bull wanted to become a reference for another key passion point: gaming. Tasked with capturing the energy, dedication and craft of the gaming world… The response? Levels.

Beyond the typical talking-heads, we told the authentic and dynamic stories of the people who have shunned the lure of AAA gaming to create some of the most creative indie titles of recent years. Our six-part series captured the energy, dedication, craft, and ups as well as downs of the indie gaming world. Helping Red Bull lead the way in the next content marketing revolution by evolving from leaders in extreme sports, to owning the new explosion in eSports and gaming