Clinique// #ImIn

#ImIn //

Clinique's new Pep-Start range is aimed an ad savvy, cynical, 18-25 year old audience who see Clinique as ‘mum’s brand’.

So to launch new Pep-Start Eye Cream, we used what has real credibility with this audience – online beauty Vloggers – leveraging their audiences to create and share a whole lot of content.

Millie Mackintosh, Ashley Roberts, Portia Freeman, Roxie Nafousi and Daisy Lowe dared to join our ‪#‎ImIn challenge and started their day off unlike anything else at our Daybreaker energising morning rave.

It’s amazing what can happen when you say “I’m in”.