Baileys // Treat yo’ self

Now more than ever, finding a little playfulness and joy every day is not just a good idea, it’s a necessity. That’s why, Baileys took it upon themselves to be the perfect antidote to all this, firmly establishing themselves as co-conspirators in the quest for play. For joy. For polka dots and and purple candy-floss. And chocolate. All of the chocolate.

Freakshakes. They’re fun and playful. Especially when enjoyed responsibly (🧐). So they formed the basis of our new #TreatUp campaign. We asked people to get involved in voting for their favourite recipes, we shared theirs and took it to the next level at the Baileys pop-up Treat Bar where people could experiment in real life with the delicious recipes they’d fallen in love with on social. The campaign was brought to life by Jamie and Alex from Made in Chelsea and culminated with a live Insta treat-off. And resulted in spaces at the treat bar selling out in just 6 hours.

Oi, Treat King

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