Apartment List//

Getting everything you want is something usually reserved for A-List celebrities – unless you’re renting with Apartment List. The app offers a highly-customisable user experience allowing renters to tap in to their inner diva. To shine in the saturated US market, all we had to do was outshine Jeff Goldblum.

The first nationwide campaign in US heroes up-and-coming rapper ‘Bee Simms’ and highlights that even the most mundane of features can help customers feel like they’re living the A-List lifestyle.

Contextual OOH advertising continued the campaign by highlighting amazing properties and the locations of key searched for amenities in the local area to help drive the message home. That living your best life doesn’t always need to mean compromising