Alpro// #GoodForYou

In real life, healthy comes with an (ish)—something always gets in the way. But Alpro’s an easy way to get a little plant-based goodness into your day. So we decided to cheer on life's triers. Whizzing up an almond smoothie for brekkie? Taking the stairs instead of the lift? Whether you’re slurping it, pouring it, crunching it—you've chosen plant-based, and however you're doing it, you've smashed it.

Because IRL, good is good enough. Good For You.

Our World Record holder (sorry 3x World Record holder) also took to social media in a series of tongue-in-cheek mini-challenges demonstrating how quick and easy it was to do one good thing a day… adding Alpro to their diet.

Print included everything from OOH to Global Brand Guidelines, to in-store messaging. Contextual placements gave viewers a pat on the back when they needed it most in the brand’s new TOV wherever it appeared.